Promoting ScorePlay

How creators and KOLs can promote ScorePlay effectively

Last updated: October 20, 2018

Guide for creators, influencers, and KOLs who want to promote ScorePlay to their audience.

Shareable Copy

Short Description (Tweet/X)

🏆 ScorePlay - A global football knowledge competition. Vote on matches, earn ScorePoints, compete on leaderboards. Free to play. Optional USDC in permitted regions. Try it: [link]

Medium Description (Instagram/LinkedIn)

ScorePlay is a global football knowledge competition where players vote on match outcomes and earn ScorePoints based on accuracy and consistency. Participation is free and available worldwide. In some regions, players may optionally add USDC to amplify rewards. Compete on leaderboards based on knowledge, not wealth.

Long Description (Blog/Article)

ScorePlay is a global football knowledge competition where players vote on match outcomes and earn ScorePoints (SP) based on accuracy and consistency. The primary product is a free competition available worldwide—anyone can vote on matches for free. Players earn SP from correct votes and compete on leaderboards that reflect knowledge and accuracy, not capital. In some regions, players may optionally add USDC to amplify rewards, but this is entirely optional and does not affect the core competition mechanics or leaderboard rankings. The platform supports multiple blockchain networks for optional USDC participation, ensuring low fees and fast transactions where permitted. Players can also invite friends through a referral system to earn rewards from their activity.

Using UTM Parameters

Track where your audience comes from by adding UTM parameters to links:

https://scoreplay.xyz/compete?utm_source=twitter&utm_medium=social&utm_campaign=yourname

Parameters:

  • utm_source: Your platform (twitter, instagram, youtube, etc.)
  • utm_medium: Content type (social, video, blog, etc.)
  • utm_campaign: Your name or campaign identifier

Mode Parameter

Direct users to a specific mode:

  • Free voting: https://scoreplay.xyz/compete?mode=free
  • USDC mode (where permitted): https://scoreplay.xyz/compete?mode=usdc

Include your referral code in links:

https://scoreplay.xyz/compete?ref=YOUR_REFERRAL_CODE

Users who sign up with your code will be linked to your referral account.

Best Practices

  1. Emphasize Free Voting - Highlight that participation is free
  2. Show the Leaderboard - Highlight competitive aspects based on knowledge
  3. Explain SP System - Help users understand ScorePoints are earned from accuracy
  4. Clarify USDC is Optional - Make it clear USDC participation is optional and geoblocked
  5. Use Visuals - Screenshots of matches, probabilities, and leaderboards work well
  6. Share Your Stats - Show your own votes and rankings

Content Ideas

  • "How I earned 10,000 SP in my first week through accurate voting"
  • "Free voting vs optional USDC participation explained"
  • "Top 5 matches to vote on this week"
  • "Leaderboard strategy guide - knowledge over capital"
  • "How referrals work on ScorePlay"
  • "Can you play ScorePlay without money? Yes, here's how"

Key Messaging Points

  • Free to play - Compete without paying
  • Knowledge-based competition - Rankings reflect accuracy, not wealth
  • Global availability - Available worldwide (except sanctioned countries)
  • Optional USDC - Only in permitted regions, multiplies rewards but doesn't change rankings
  • Fair competition - Everyone competes on equal footing based on knowledge

Referral Guide

For detailed information about the referral system, see the Referral Guide.

Get your referral code: /profile

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